Information screens are part of strategic communication in a global company

Arla has over 300 information screens in around 50 dairies and branch offices worldwide. dnp Visiosign’s screens are an important part of Arla’s communication strategy. Interview with Marcella Alvarado, Digital Communications Manager, Arla.

Information screens reach employees on the “floor”

The information screens are the primary channel for internal communication with the employees on the “floor” at Arlas Dairy. The screens are used for important information about daily operations: if a machine in production is out of order, if there is a visit from a foreign delegation or if there is cake in the canteen.

The screens have replaced the many printed notices that, for example, hung by the sink and instructed the employees in hygiene and safety. The screens are a far better solution than the posts that had to be renewed, fell down and got dirty. The screens are quick to update and easily grab people’s attention.

Storytelling is important for employee engagement

Arla has carried out a large internal study that points to the importance of storytelling across the large global organisation. By sharing good news, it is possible to tell employees that they are helping to make a difference.

The collaboration with dnp Visiosign

Marcela says that she is happy about the collaboration with dnp Visiosign. She finds that dnp Visiosign is responsive to wishes, requirements and specific challenges. She also highlights the quick access to support, the high level of service, professional sparring and fast and efficient work. She concludes by saying that she has often praised dnp Visiosign to other colleagues and business partners.